Job Title

Senior PPC Strategist

Position Type : Permanent

Employment Type : Full - Time

Location : Rijeka / Remote

Country / Region : Croatia

is looking for Senior PPC Strategist that will be responsible for setting up, optimizing, and reporting on digital advertising campaigns for clients. This position is primarily focused on paid search ads within the Facebook, Google, and Bing advertising platforms. Looking for an individual who can be an expert in this area for our team and be an experienced strategist for our clients. It is also expected that you are well-versed in multiple areas of digital marketing, including, inbound marketing, automated marketing, email marketing and knowledge of SEM & SEO. It is also expected that you are capable of designing marketing strategies, as well as implementing core features of them.

Principal Accountabilities

• Setup and ongoing optimization and management of Digital Advertising campaigns for multiple clients
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Management of ad budgets, text ad creative, and keyword research
• Ability to communicate professionally on client calls and via email
• Actively collaborate with Markentum teammates and account managers to align with other ongoing initiatives
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

Desirable training and experience

Requirements:

• You’re willing and able to work on multiple projects across multiple clients/businesses and industries - applying your expertise and creative value.
• You have a minimum of 3 years of experience directly running paid search campaigns on Google and Bing. With a strong understanding of how to optimize campaigns for post-click conversion.
• You have experience in other common advertising platforms/networks such as Facebook, LinkedIn and Youtube.
• You have agency experience and have directly communicated with clients.
• You are a skilled researcher and have experience with multiple keyword research methods. Your research process is detailed and specific.
• You are an expert with Google Analytics & Facebook Pixel as well as other tracking methods used for paid search.
• You have experience running landing page A/B tests and can formulate testing strategies to drive improvements in conversion.
• You are a skilled writer and communicator. You understand when and how to be diplomatic and consultative with clients and partners.
• You are a critical thinker. You can synthesize situational information to formulate new strategies.
• You are driven to solve problems that require taking an idea that lacks tangibility and creating tactical level execution that results in accomplished goals.
• You have a basic understanding of SEO and how it relates to paid search strategy.
• You are critical of your own work and take pride in doing things correctly the first time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.